Reference literature in the field of management states that there is no management without a goal. A goal is fundamental to defining the paths an organization will follow, its priorities and measuring progress towards a result. A goal must necessarily have an objective, value...
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PART I: control and optimization of COSTS Costs are like fingernails, we need to control and cut them every week! For industry, commerce, services, companies of any size and sector, understanding and managing costs effectively is not only a matter of survival, but also a lever for...
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Seek to solve needs and desires A 38-year-old woman, realizing that the control for her LG air conditioner has stopped working, decides to take her Honda WRV and go to a store in Iguatemi shopping center to buy a pair of Duracell batteries. In this case, the girl realized...
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Formulating strategies is not an easy task either for the director of a large company or for a new entrepreneur. Therefore, we have separated some guidelines that should be taken into account when building yours! Are you interested in this subject? Then check out our article...
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The case of 'HACKATHU', MERITHU's Hackaton. As technologies evolve and competitiveness grows, the need for companies to innovate their products, services and processes grows. However, innovating is still the Achilles' heel of most Brazilian companies. To innovate means to create...
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